All about the Specs AR glasses, with Snap CEO Evan Spiegel

**TL;DR:** All about the Specs AR glasses, with Snap CEO Evan Spiegel

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Snap co-founder and CEO Evan Spiegel — who, at 36, is still young for a tech leader even by Silicon Valley wunderkind standards — unveiled Snap's new Specs AR Glasses at the Augmented World Expo in Long Beach, California on Tuesday. That's where Mashable spoke to Spiegel about the new AR glasses, ways to protect users' privacy, and their intimidating $2,195 price tag. Snap has released five generations of its Spectacles since 2016 , but Specs push smart glasses into new territory.

Unlike most augmented reality products , Specs don't have a computing puck or USB-C tether, and feature a proprietary liquid-crystal-on-silicon display. The new smart glasses are scheduled to ship this fall. Spiegel also introduced a kit for developers who want to create products, apps, and experiences for Specs. Mashable Enterprise Editor Neal Broverman spoke to Spiegel at AWE 2026; the interview has been edited for clarity. Who do you see as Specs’ target customers — creators, gamers, early adopters, all of the above?

We're really gonna start with the developer community. There are already 450,000 people who use Snap’s augmented reality tools, who are so passionate about th

Source: Mashable

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Last updated: June 16, 2026.

Additional context: early-cycle stories often look bigger in headlines than in day-to-day impact. The useful move is to identify the smallest set of facts that would change your decision, then wait for those facts to land.

Additional context: early-cycle stories often look bigger in headlines than in day-to-day impact. The useful move is to identify the smallest set of facts that would change your decision, then wait for those facts to land.