"Nobody's making games for the retired people" – The growing yet underserved market for grey gamers

**TL;DR:** "Nobody's making games for the retired people" – The growing yet underserved market for grey gamers

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Back in February, MachineGames head Jerk Gustafsson emphasised to GamesIndustry.biz that the video games market still has room to grow . "I am 54 years old now," he said, "and I grew up with games – but I think I was also the first generation that grew up with games. So when I'm going into retirement, when I'm 70 years old, that should be the peak. That should be the

peak of our install base, that should be the peak of people that have actually grown up playing games on a daily basis." Read more

Source: GamesIndustry

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Last updated: June 16, 2026.

Additional context: early-cycle stories often look bigger in headlines than in day-to-day impact. The useful move is to identify the smallest set of facts that would change your decision, then wait for those facts to land.

Additional context: early-cycle stories often look bigger in headlines than in day-to-day impact. The useful move is to identify the smallest set of facts that would change your decision, then wait for those facts to land.

Additional context: early-cycle stories often look bigger in headlines than in day-to-day impact. The useful move is to identify the smallest set of facts that would change your decision, then wait for those facts to land.

Additional context: early-cycle stories often look bigger in headlines than in day-to-day impact. The useful move is to identify the smallest set of facts that would change your decision, then wait for those facts to land.